![](https://images.squarespace-cdn.com/content/v1/6009e32a2ff99f2db3b2d8ec/884fbe7a-55a7-4c07-81bc-04c60a428bdd/210531_AF_LS_053+2.jpg)
EDITORIAL
![BEHIND THE BRAND](https://images.squarespace-cdn.com/content/v1/6009e32a2ff99f2db3b2d8ec/1625859384270-Q9VJ7GXEZC0W1DHHO3DY/Screen+Shot+2020-10-29+at+1.54.21+PM.png)
BEHIND THE BRAND
Words from the founder on the ethos and concept behind the brand, developing the graphic language and the importance of making it in Canada.
![FITNESS UTILITY](https://images.squarespace-cdn.com/content/v1/6009e32a2ff99f2db3b2d8ec/1625269922177-P472QEBGMHQL9JT0GU1H/AF_Look-Rope.2.jpg)
FITNESS UTILITY
Putting Alpine Fitness to the test with an cityscape workout. Core to the brand’s ethos is the hardwearing quality of the made in Canada goods.
![SU2021 LOOKBOOK](https://images.squarespace-cdn.com/content/v1/6009e32a2ff99f2db3b2d8ec/1625771138996-WM4N2NRADUK8ORIQBUVC/Screen+Shot+2021-07-08+at+12.05.26+PM.png)
SU2021 LOOKBOOK
A look at the first collection; at the intersection of lifestyle, quality and fitness. Made in Canada and photographed in Los Angeles, CA.